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CONTENT CREATION TOOLS

Utilize content creation tools to drive engagement, build trust, and earn loyalty

Our industry-leading platform leverages millions of data points to help your team create unique, personalized marketing content.

An e-commerce email with imported designs from Mailchimp’s Canva integration, scheduled with Mailchimp’s Campaign Manager.

What's new in Mailchimp?

Efficiently deliver personalized experiences—and generate revenue—with our advanced new AI assistant and SMS features.

Build content that captivates and converts

A variety of AI generated marketing assets from Mailchimp’s Creative Assistant based on the company’s brand, logo, and font.

Create branded content at scale

Our industry-leading platform is designed to help marketers create unique and personalized content that resonates at every touch point.*

Create compelling messaging in minutes with Generative AI

Get ahead of the pack and stand out in your audience’s inbox. Mailchimp’s content creation features, like Generative AI, can turn your creative ideas into content that drives real returns on your investment. It’s easy and fast, so you can focus on the important things.*

*This message was created by our Generative AI tool, but reviewed and posted by humans.

A paragraph of email copy being AI-generated based on the company’s industry and objective of the email.

Connect to Canva and import your own designs

With just a few clicks, you can import and utilize your own unique designs into Mailchimp. With over 300+ integrations, you can streamline your marketing efforts all from a single platform.

An example marketing email built in Mailchimp, with imported designs from Mailchimp’s Canva integration.

Need to hire a helping hand? We got you.

From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all.

A small business owner smiling as she talks to a Mailchimp Expert on the phone.

Test, learn, and optimize your content with Mailchimp

Boost engagement with data-driven recommendations

Our platform analyzes millions of top-performing campaigns in your industry to offer personalized suggestions on how to improve copy, imagery, layout, and more.

An e-commerce email, shown next to Mailchimp’s Content Optimizer rating for skimmability, links, and visual appeal.

Know what your audience really wants using A/B testing

Mailchimp helps eliminate the uncertainty of crafting campaigns that get people to act. With A/B testing, you can experiment with different subject lines, copy, images, and more to determine what drives engagement.

Options for which parts of an email to A B test, such as subject line and send time, along with the size of testing sample.

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A/B testing revealed which emails to send (and when) so MovingWaldo could optimize their messaging.

18.2% Rise in customer interest for electricity-saving tips emails in Dec. 2022 versus Oct. 2021

12.2% Rise in customer interest from an English-speaking audience for email

Build brand consistency across multiple channels

Mailchimp’s Creative Assistant about to generate brand-aligned marketing assets.

Generate cohesive designs, every time

Consumer expectations have reached new heights - they want more than just products, they want experiences. With Mailchimp’s AI-powered platform, your team can build beautiful and cohesive experiences that ensure your campaigns delight your customers and drive conversion.

Mailchimp’s Campaign Manager shown next to a menu of options for adding touchpoints, such as an email, event, task, or webhook.

Create, plan, and manage all from one platform

Mailchimp gives your team the tools to plan and manage your campaign content across numerous channels. Wave goodbye to confusing communication mishaps, and start putting yourself out there in a consistent brand voice.

Start your free trial today

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Free

Easily create email campaigns and learn more about your customers.

  • Email support for first 30 days
  • Pre-built Email Templates
  • A/B Testing

  • Basic Automated Customer Journeys

  • Onboarding

  • Predictive Segmentation

  • Campaign Manager

Essentials

Send the right content at the right time with testing and scheduling features.

  • 24/7 Email & Chat Support
  • Pre-built Email Templates
  • A/B Testing
  • Basic Automated Customer Journeys
  • Personalized Onboarding

  • Predictive Segmentation

  • Campaign Manager

Standard

Sell even more with personalization, optimization tools, and enhanced automations.

  • 24/7 Email & Chat Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager

Premium

Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams.

  • Phone & Priority Support
  • Custom-Coded and Pre-built Email Templates
  • Multivariate and A/B Testing
  • Enhanced Automated Customer Journeys
  • Dedicated Personalized Onboarding
  • Predictive Segmentation
  • Campaign Manager
*
See Free Trial Terms

*Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded.

Learn more

FAQs

  • Content creators need a variety of tools to help them create high-quality content. A good content creation toolkit should include these simple tools:

    • Content research tools to gain insights and identify Google trends
    • An AI assistant to help come up with content ideas
    • An editing tool and grammar checker to avoid any mindless errors
    • A graphic design tool to add high quality images and liven up your message
    • Video content creation tools to give your content an added dimension

    Leverage your content with good SEO keyword research, making sure that it ranks high and gets the desired exposure. More advanced content creators who are ready to play around with audio files may want to consider expanding their reach with podcasting tools. Lastly, stay organized with a content planning tool. A good project management tool will help you schedule and create content regularly.

    For these basic tools, most companies will offer a free version, with the option to upgrade to a paid plan. Mailchimp offers some of the best content creation tools, such as the Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.

  • Digital content creation tools help marketers develop content for their digital marketing channels, from social media posts to email campaigns to podcasts. This includes writing tools, editing tools, and professional design tools, including the video creation process. Most companies will offer free and paid versions of their tools.

  • Digital marketers can leverage content creation tools to build their brand, amplify their message, and expand their audience. Mailchimp offers content creation tools to help write, design, optimize, and schedule content.

  • When it comes to creating engaging content for multiple marketing channels, it's often hard to know where to start. Creating standout content can feel like a daunting task.

    Mailchimp's AI Copy Generator and Creative Assistant are favorite content creation tools for kicking off your content creation journey.

    • AI Copy Generator is a great tool for providing inspired content ideas, with personalized data-driven recommendations specific to your industry and intent.
    • Creative Assistant lets you save time by getting to know your brand and then creating custom designs for you instantly.
  • Content creation is a crucial way for business to engage with and grow their audience. This aspect of digital marketing is not to be neglected. A carefully planned content creation process, informed by on-brand content ideas, can successfully engage existing customers and attract new ones.

  • The content creation process starts with research into industry trends, which helps generate strategic topic ideas. It can take the shape of different content formats, including written content, like blog articles, video clips and social media posts, email campaigns, and even podcasts. Ultimately content creation is a way to build your brand, engage your audience, and gain traction across search engines.

    Mailchimp offers a variety of content creation tools. Among Mailchimp's most popular tools: Creative Assistant, Email Templates, Subject Line Helper, Content Studio, and generative AI tools.

  • Automating your content creation process is an effective solution that can save you time, increase efficiency, and minimize costs, while providing you with personalized and consistent content. You can automate your content creation by using dynamic email content and embracing AI-powered writing and design tools.

    Here are some ways Mailchimp's content creation tools can help you automate your process:

    • Dynamic Content: With dynamic email content, you can automate your content creation by ensuring that the right content is shown to the right people, even if it's sent out in bulk. This feature allows you to personalize every message you send, eliminating the need to create a new email or follow-up message for specific contacts. With targeted content, you can provide promo codes to different locations or showcase new products based on age groups.
    • AI Copy Generator: Automate copy, discover content ideas, and receive data backed personalized recommendations. Experiment with content variations and choose the most captivating copy with Mailchimp's AI Copy Generator.
    • Creative Assistant: Quickly generate sleek designs that are true to your brand with our AI-powered design tool. Creative Assistant can automate designs for emails, landing pages, and social media content.
  • Content creation in social media refers to the process of generating and publishing various types of content specifically for social media platforms. This includes creating visually appealing social media posts, descriptive and engaging copy, social media videos, and more. The goal of social media is to effectively communicate with your target audience, build engagement, drive traffic, and ultimately achieve marketing objectives like brand awareness, lead generation, and customer retention.

Transform content into revenue