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What’s new in Mailchimp?

Introducing Intuit Assist, our new AI growth assistant. Plus, enhanced SMS and new integrations.*

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Deliver relevant content, faster, with Intuit Assist


Personalized Emails & Automations

Let AI help generate emails and automations to welcome new customers, recover abandoned carts, and promote new products. You only need to review and send!

Draft emails with AI
Coming Soon

Simplified Segmentation

Describe the customers you’re looking to target and let AI generate segments for you.

Segment with AI
Coming Soon

Easy Data Visualization

Prompt Intuit Assist to generate visualizations and graphs of e-commerce and email performance.

Visualize with AI

Coming Soon

Enhanced Reporting

Get detailed recommendations on what to do next to optimize performance, with AI-generated reports that include industry benchmarks and actionable insights.

Analyze with AI

Scale your multichannel marketing with SMS*

SMS in Customer Journey Builder

Add SMS to your customer journeys, automating and personalizing every interaction with customers.

Explore SMS marketing

SMS in Inbox

Respond to customer and client inquiries 1-to-1 in your Mailchimp Inbox.

Explore SMS Marketing

SMS in Campaign Manager

Optimize multichannel campaigns by using Campaign Manager to unify customer experiences and track revenue attribution across SMS, email, and social.

Explore SMS Marketing

More integrations, more ways to personalize

Leverage data from Wix and Buy with Prime to send campaigns based on your customers’ unique buying behavior.

Explore integrations

Use Mailchimp in your preferred language

The Mailchimp app is now available for use in French, Spanish, Italian, Portuguese, and German.*

Learn more with our inspiring webinars

These on-demand videos will teach you more about our latest features, so you can take your marketing to the next level.